Farmers Insurance Open - 2018 & 2019

Portfolio

One of the PGA TOUR's marquee events, the Farmers Insurance Open is held each January at Torrey Pines Golf Course in La Jolla, California. Past winners include illustrious golfing icons like Jack Nicklaus, Arnold Palmer, Tiger Woods - with seven titles - and San Diego native Phil Mickelson, who has won his hometown event three times. The tournament generates millions of dollars annually for charity, including the Champions for Youth organizations which support at-risk and underserved youth and low-income military families in San Diego.

As the Lead Designer for the Farmers Insurance Open during years 2018 and 2019, I was responsible for creating print-ready collateral for Credentials, Tickets, Event Signage, Designs for Activation Stations, Pro-Am Luggage Tags, Window Wraps, Digital Media, and more. I worked closely with the Farmers Sponsorship team and Century Club, and the below pieces are only a fraction of the work I created.

Please feel free to click on the images to view the descriptions and larger images.

One of the Farmers Activation Stations including a charging station.

Luggage tags that were given to Pro-Am participants.

Charging Stations in the Farmers Cares Club. Used during 2018 & 2019.

For 2019, there was only one Farmers activation station, and visitors were given these sewn patches to stick on bags in the DIY section of the "Farmers Retreat."

Window Wrap on the Pro-shop that featured past champions.

Main event credentials for both daytime events and evening events, including a schedule of times and locations of events.

Tickets for purchase for the members of the Farmers Insurance community.

Farmers Activation Station including event signage and charging station.

Luggage tags that were given to Pro-Am participants.

Event signage that talked about the Farmers Mobile Claims Center. In the design, I included photos that I took in Houston during a rebuild project.

Farmers Cares Club Wall Signage and Charging Station that talked about Farmers' Charitable Impact.

Panaflex Panels were 168.75" x 80".

Main event credentials for both daytime events and evening events,

Tickets for purchase for the members of the Farmers Insurance community.

One of the Farmers Activation Stations including a charging station.

Each sign was 4'x6', and signs were displayed throughout the course.

Entrance panels located at the main entrance that featured past champions/

For 2019, there was only one Farmers activation station, called the "Farmers Retreat." These signs were scattered throughout the course and were 4'x6'.

Animated gifs for Instagram that attendees could use on their Instagram stories.

Poster for Farmers Insurance employees advertising the event. The posters were setup in all of the major hubs: Woodland Hills, Grand Rapids, Oklahoma City, and Olathe.

Poster for Farmers Insurance employees advertising the event. The posters were setup in all of the major hubs: Woodland Hills, Grand Rapids, Oklahoma City, and Olathe.

Charging stations that were setup around the course.

Roll-up banner for Women's Day event. Specs for roll-up banners were 33.5 x 84"

Each sign was 4'x6', and signs were displayed throughout the course.

Event signage advertising the activation stations. Signs are 4'x6' in size.

Charging stations that were setup around the course.