Employer Branding ✦ Creative Direction ✦ Social Media
Portfolio
Brand & Beyond
Creativity is my superpower. It's an unstoppable force that has shaped every aspect of who I am, and I honestly don't know how to turn it off (not that I'd ever want to). To give you a glimpse of just how deeply this runs, here's a favorite story from my childhood: When I was four, a pilot announced over the loudspeaker that it was whale season, and the first person to spot a whale would win a prize. While everyone else fixated on the ocean, my creative instincts kicked into high gear. I grabbed the airsickness bag from the seat pocket in front of me, drew a whale on it, and claimed the prize. My young mind couldn't understand why no one else thought to do this, but I basked in my victory, and my prize, a pillowcase filled with peanuts, lasted so long it might as well have been eternal (though I'm sure those peanuts had long since expired).
That same instinct has never left me. My career has always been an extension of who I am, not the other way around. The same creative force that drives my brand work is the one that designed my wedding down to every last detail, themed my daughter's first birthday around her obsession with tags, built a LinkedIn presence that reaches people when it matters most, and keeps producing artwork simply because I couldn't not make it. Creativity isn't something I apply at work. It's my essence, always on, always flowing. These pieces weren't about deadlines or expectations. They were made purely for the joy of creation, because that's where my power truly shines.
Personal Brand
These two are constantly being thrown into the same bucket like they’re interchangeable… but they’re not...
LIFE UPDATE: I went to business school, earned my MBA… and paid $0. Oh, and I completed the entire program in...
Social media managers when they switch accounts to engage with their own post...
If I were interviewing in today’s job market, I wouldn’t start with the safe questions. Here’s what I’d ask...
Are cover letters ruining your chances... just by existing? I recently learned that some hiring managers and recruiters...
I've always believed that how you show up for people when it doesn't benefit you says everything about who you are...
AI is NOT the threat to Employer brand. Mediocrity is. As a Program Advisor for the Strategic Artificial Intelligence...
STOP TALKING TO CANDIDATES LIKE THEY'RE CUSTOMERS.
Should I say it louder for the people...
Role: Employer Brand practitioner and LinkedIn content creator, using personal brand as a vehicle to educate, challenge conventional thinking, and build genuine trust in the talent and HR space.
Goals
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Establish a distinctive and credible voice in the employer branding and talent space.
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Challenge lazy thinking around hiring, personal branding, and workplace culture, with warmth, not noise.
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Build authentic community that reflects the same values I bring to employer brand work: honesty, consistency, and putting people first.
Strategy
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Show up consistently with a clear point of view, not just commentary, sharing takes that spark real conversation.
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Bridge the professional and the personal, because the most resonant content lives where those converge.
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Practice what I preach: my personal brand is a live demonstration of the brand principles I apply at work every day.
Tactics
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Published original thought leadership that cuts through industry misconceptions and reframes how people think about employer brand, talent brand, and the workplace.
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Shared candid personal and professional moments that model perseverance, strategic career investment, and what it looks like to lead with intention.
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Created content that reframes the job search experience, shifting the power dynamic and giving candidates a smarter, more informed lens.
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Used humor and relatability to reach audiences who tune out traditional career content, proving that the best brand-building doesn't always look like brand-building.
Results
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Organic posts reaching 61,000+ impressions, driven entirely by trust built over time, not paid promotion.
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Built a following that engages, shares, and reaches out because the content reflects genuine conviction, not performance.
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Demonstrated firsthand that a strong personal brand is built the same way a strong employer brand is: show up for people consistently, invest without keeping score, and let the experience tell the story.
Wedding
Role: Bride and Creative Director of my own wedding, responsible for the concept, design, and execution of every detail from invitation to ceremony.
Goals
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Create a celebration that felt entirely and unmistakably us.
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Ensure every touchpoint told a story, and went beyond just looking pretty.
Strategy
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Treat the wedding as a full creative brief, with a cohesive concept, intentional design choices, and a consistent point of view carried through every element.
Tactics
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Designed custom invitations, gift bags, shoes, and décor.
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Curated the color palette and collaborated closely with the florist to bring it to life.
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Mapped out the full reception layout, from table arrangements to nameplate holders.
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Created an original magic trick woven into the ceremony itself.
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Designed reusable, waterproof gift bags with a custom "Bear with Me" logo so guests would actually use them long after the party.
Results
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An unforgettable celebration that was a true reflection of who we are, and proof that when creativity is the foundation, every detail becomes a meaningful part of the story.
Dai Vernon Foundation (DVF) – Casino D'Elegance Fundraiser Campaign
Role: Sole Creative Director, designed all event branding and campaign materials for the Dai Vernon Foundation's Casino D'Elegance fundraiser while serving as VP on the Board of Directors.
Goals
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Create an elevate and cohesive event experience that reflected the DVF's newly established brand identity
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Drive ticket sales and donor engagement to maximize fundraising impact for the Foundation's charitable programs
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Set a new benchmark for DVF fundraiser performance
Strategy
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Position the event as an occasion, not just a fundraiser — "Casino D'Elegance" signaled sophistication and exclusivity to an audience that takes craft and presentation seriously
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Let the brand do the selling, visually communicate the caliber of the event to justify attendance and giving, particularly within a community where reputation and aesthetics carry real weight
Tactics
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Designed full event branding including promotional materials, signage, and collateral, all consistent with the DVF brand identity
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Created campaign assets across print and digital touchpoints to drive awareness and ticket sales within the magic community
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Promoted the event through magic community newsletters and social media, reaching a highly targeted audience of serious performers, collectors, and magic enthusiasts
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Developed event materials that translated the Foundation's mission into an experience worth attending and supporting
Results
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Raised $14,000 — a record for a DVF fundraiser
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Sold out the event with nearly 150 attendees
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Demonstrated that a well-branded, strategically positioned fundraiser could meaningfully expand the DVF's capacity to fund grants, education, and emergency aid for magicians in need
First Birthday Party
Role: Creative director and designer of my daughter's first birthday party, transforming a toddler's quirky obsession into a fully realized, one-of-a-kind celebration.
Goals
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Build a theme that genuinely reflected her personality and who she is.
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Create an experience that felt special and memorable for guests of all ages.
Strategy
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Take one unexpected, hyper-personal insight, her love of tags and labels, and commit to it fully as the creative concept across every touchpoint.
Tactics
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Designed a custom first birthday logo carried across paper hang tags, fabric tags, labels, and her outfit.
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Created whimsical tags celebrating her nicknames, personality, and birth announcement.
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Extended the theme to desserts, décor, blankets, and party favors, hand-sewing fabric tags.
Results
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A very happy one-year-old.
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A celebration so original that guests still talk about it months later, proof that the most memorable experiences come from leading with personality, not convention.
Freeform: No brief. No Client. No Limits.
Role: Creative director, designer, photographer, and artist, creating purely for the love of it, with no brief, no client, and no deadline.
Goals
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Grow as an artist by experimenting freely outside the constraints of professional work.
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Explore the overlap of my two professional worlds through a personal body of work.
Strategy
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Use personal passion as the creative brief: lean into surrealism, conceptual photography, typographic design, and the themes that genuinely fascinate me, mirrors, shadows, illusion, and the magic hiding in everyday life.
Tactics
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Announced our daughter's arrival via a custom-designed digital billboard, because two creative parents couldn't do it any other way.
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Regularly flexed creative muscle.
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Created surrealist and conceptual photography pieces.
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Designed typographic posters inspired by quotes from famous magicians that bridge magic and everyday meaning.
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Built a personal series exploring ideas, identity, and creative energy.
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Deliberately challenged my own habits, including pushing outside a go-to dark palette to experiment with color and range.
Results
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A body of work that reflects who I am when no one is asking anything of me, and the clearest proof that creativity isn't what I do. It's who I am.