Employer Branding ✦ Creative Direction ✦ Social Media
Portfolio
Toggle Renters Insurance
Toggle, launched in 2018, set out to reimagine and redefine the insurance landscape for digitally-savvy, internet-hungry consumers. Backed by Farmers Insurance, the millennial-focused brand introduced an innovative, customizable subscription model for renters insurance, starting at just $5 per month. True to its forward-thinking ethos, Toggle kept insurance engaging with unique and relatable add-ons like pet parent and side hustle coverage, catering to the lifestyles of its target audience.
I had the exciting opportunity to join Toggle during its launch, contributing to its success by shaping and executing key digital strategies. My role spanned design, social media, and email campaign development, ensuring the brand's messaging and visual presence resonated with its audience while driving growth and engagement. Through strategic planning and creative execution, I helped position Toggle as a disruptive, customer-centric player in the insurance industry.
Social Media
Role: Served as Creative Director, driving strategy, creative development, execution, and community management to build and sustain Toggle's digital presence from the ground up.
Goals
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Establish a cohesive, memorable digital presence for Toggle as a newly launched brand.
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Create consistent visual content across organic and paid social channels.
Strategy
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Anchor all creative around Toggle's signature brand colors as the visual cornerstone.
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Use vector illustrations and motion graphics to build a distinctive and recognizable aesthetic that scales across content types.
Tactics
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Designed vector-based illustrations and graphics in Adobe Illustrator aligned to brand identity.
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Produced animated content and motion graphics in Adobe After Effects for social campaigns.
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Created a hero video demystifying the "Toggle On" coverage process.
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Delivered creative assets across both organic and paid social placements, ensuring consistency throughout.
Results
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Drove growth in both policies and customers, directly contributing to business objectives as a newly launched brand.
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Creative assets used in PR media coverage.
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Strengthened brand recognition and awareness, establishing Toggle's visual identity in a competitive market.
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Served as the primary source of marketing for Toggle, with creative assets carrying the full weight of the brand's digital presence.
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Work remained in active use even after an external agency assumed full marketing ownership, demonstrating the quality and longevity of the creative foundation built.
Campaigns and Collaborations
Role: Served as Creative Director, designing and writing email marketing campaigns and content tailored to Toggle's millennial-focused brand voice.
Goals
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Expand Toggle's reach through strategic brand partnership campaigns with Tango and FreeBird.
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Create marketing communications that authentically resonate with a millennial audience.
Strategy
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Tailored all copy and messaging to match how millennials consume content, which is concise, sharp, and visually digestible.
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Aligned brand communications with Toggle's modern and user-focused identity across every touchpoint.
Tactics
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Crafted email campaigns for Toggle, including co-branded collaborations with Tango and FreeBird.
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Wrote and designed social media content consistent with the broader brand voice.
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Adapted marketing collateral copy to be compelling and to the point across all formats.
Results
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Strengthened Toggle's appeal among its core millennial demographic.
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Reinforced a modern, user-focused brand identity through consistent and audience-aligned messaging.
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Amplified brand reach through strategic partnerships, extending Toggle's visibility to new audiences.