Hi! I'm Lauren!

I build employer brands that make the right people feel seen, before they've ever applied.

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With 15+ years bridging brand strategy, creative direction, and human experience, my differentiation is leading the full employee lifecycle end-to-end: from strategy and concept through execution, optimization, and executive-level reporting, so teams aren't siloed and outcomes don't get lost in the handoff.

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High-performing talent has options and knows it. They're evaluating your culture story with more scrutiny than ever, and the companies that earn their attention win on specificity, humanity, and credibility, not budget. That's the gap I've spent 15+ years closing, and the standard I hold every piece of work to.

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My experience is industry-agnostic because I took an employer brand function that had potential but lacked the infrastructure, consistency, and strategic foundation to deliver on it, and rebuilt it from the ground up, at Fortune 500 scale, with limited resources, proving the business case at every stage along the way. Building that at enterprise scale, without precedent and without a net, is harder than walking into a company that already believes in Employer Brand and running a program that already exists. The skill isn't about the industry. It's knowing how to assess what's missing, build what's needed, earn trust at every level of the organization, and make the work undeniable through results. I was simultaneously leading a 6,000+-member national ERG across time zones, title levels, and competing priorities, and completed an MBA at 4.0 while doing all of it, because I wanted the financial and analytical language to match the creative instinct I already had.

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The results speak for themselves. I saved the organization $100K+ by building the Employee Value Proposition/People Value Proposition (EVP/PVP) entirely in-house, delivering what agencies charge six figures to produce. The EVP reached 20,000+ employees and candidates. Millions of annual impressions. Industry-leading engagement. Significant applicant-volume lifts. The work became the clearest window into company culture for the vast majority of new hires, and most said what they found online accurately reflected their experience after 45 days on the job. That's alignment between brand promise and lived reality.

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I'm also a Professional Close-up Magician, which means I perform without smoke and mirrors, up close and personal, where there's nowhere to hide. I know how to keep people's focus exactly where it needs to be, how to make moments matter, and how to connect with people in a way that makes them believe in what they're experiencing. That is more than just a fun fact. It's a methodology that shows up in every piece of Employer Brand work I've ever built, because the most powerful talent brands aren't built on budget. They're built on belief. And belief is earned one candidate, one employee, one story at a time.
 

The best employer brand work is never really about the brand. It's always about the people.

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If you're building something that needs to be seen, felt, and believed, let's talk.