About

I'm drawn to companies that genuinely improve people's lives, and I've built my career doing exactly that. Match.com? I quite literally made love for a living. Farmers Insurance? I help people discover careers that move their lives forward. Iconmobile? I helped companies stay relevant when "mobile first" became non-negotiable.

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Different industries, same through-line: People, perception, and impact. 

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Want more facts? Keep reading. 

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1.) I’m an executive-level creative who leads with strategy. I own and lead enterprise employer brand and talent brand ecosystems end-to-end, activating full-funnel campaigns across recruiting, culture/employee experience, DEI, CSR, innovation, and priority enterprise initiatives. I'm fluent in the tools, but equally comfortable in data, analytics, governance, and executive conversations. I thrive in complex and fast-paced environments and am known for orchestrating many moving parts without losing the story, or the people, along the way.

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2.) I build brands people actually feel. I spearheaded and single-handedly built an enterprise EVP/PVP from the ground up as Creative Director and end-to-end owner, leading research, sentiment analysis, employee listening, and cross-functional focus groups; defining strategy and creative expression; and aligning executive leadership. The result: a modern, scalable people promise activated across talent, culture, and communications, reaching 16,000+ employees and prospective candidates.

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3.) I scale storytelling, and I measure it. I drive channel excellence across LinkedIn, Instagram, and TikTok, generating 3M+ annual impressions with an average 22% engagement rate. My work has delivered 10–25% applicant-volume lifts, sustained 78% positive sentiment, and positioned Farmers as an employer of choice. 93% of new hires cite employer brand channels as their clearest view of company culture, which is my favorite metric, because it proves resonance, not just reach.

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4.) I influence beyond my job description. I advise senior leaders, embed employer brand into marketing and talent strategy, and lead analytics-driven optimization using KPIs to shape executive decision-making and long-term strategy. I also contribute through leadership roles on the Culture Council, Recognition Team, and as a National ERG Lead/Advisor for the Women's Inclusion Network, and as EX Co-Lead for the People, Culture, and Communications team, driving measurable gains in collaboration, psychological safety, inclusion, and development.

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5.) I’m also a professional magician...and yes, it matters. I became a professional close-up magician in 2013 alongside my full-time career. Magic and employer branding share the same core skills: understanding people, shaping perception, earning trust, and creating moments that stick. My background as a magician, creative, strategist, designer, photographer, and social media leader makes me a creative Swiss Army knife. I blend creative direction, strategic planning, performance optimization, visual storytelling, and execution into cohesive, high-impact outcomes. The result is work that’s both artfully crafted and analytically sound.

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I really like lists in multiples of five, but if you want more facts, just ask!