About

I'm drawn to companies that genuinely improve people's lives, and I've built my career doing exactly that. Match.com? I quite literally made love for a living. Farmers Insurance? I help people discover careers that move their lives forward. Iconmobile? I helped companies stay relevant when "mobile first" became non-negotiable.

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Different industries, same through-line: People, perception, and impact. 

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That impact is measurable and trusted: millions of annual impressions, industry-leading average engagement, and remarkable applicant‑volume lifts, supported by employer brand systems serving 400+ stakeholders across the enterprise. The work sustains positive sentiment, with the vast majority of new hires citing employer brand channels as their clearest view of company culture. Most importantly, the majority of new hires say the information they found online, across social media, the employer brand playbook, and the careers site, accurately reflected their experience after 45 days, proving alignment between brand promise and lived reality.

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Want more facts? Keep reading. 

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1.) I’m an executive‑level creative who leads with strategy, and owns delivery. Employer brand isn’t about being loud; it’s about being distinct, credible, and delivering on the promise candidates believe before day one. My differentiation as an Employer Brand Manager is leading the full lifecycle end to end, from strategy and concept through execution, optimization, and executive‑level reporting, so teams aren’t siloed and outcomes don’t get lost in the handoff.

 

2.) I build brands people actually feel. As Creative Director and end‑to‑end owner, I spearheaded the development of an enterprise EVP/PVP from the ground up, leading research, sentiment analysis, employee listening, and cross‑functional alignment. The result: a modern, scalable people promise activated across talent, culture, and communications, reaching 16,000+ employees and candidates.

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3.) I scale storytelling, and I measure it. I run employer brand channels like a growth engine: platform‑native creative, intentional content strategy, and performance optimization tied to real business outcomes (not vanity metrics). I track what matters, engagement and conversion signals, then translate insights into clear optimization plans and executive‑ready reporting.

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4.) I influence beyond my job description. I advise senior leaders, embed employer brand into marketing and talent strategy, and use analytics to shape long‑term direction. I also contribute through leadership roles on the Culture Council, Recognition Team, and as a National ERG Lead/Advisor for the Women’s Inclusion Network, plus EX Co‑Lead for People, Culture, and Communications, driving measurable gains in collaboration, inclusion, and psychological safety.

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5.) I’m also a professional magician...and yes, it matters. I became a professional close-up magician in 2013 alongside my full-time career. Magic and employer branding share the same core skills: understanding people, shaping perception, earning trust, and creating moments that stick. My background as a magician, creative, strategist, designer, photographer, and social media leader makes me a creative Swiss Army knife. I blend creative direction, strategic planning, performance optimization, visual storytelling, and execution into cohesive, high-impact outcomes. The result is work that’s both artfully crafted and analytically sound.

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I really like lists in multiples of five, but if you want more facts, just ask!