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Match Group

Portfolio

Match Group is synonymous with online dating. They’re the company that owns the largest global portfolio of online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, Plenty of Fish, OurTime, and more than 40 more sites/apps. It was fun to make love for a living.

I joined Match at a fascinating crossroads—a time when the stigma surrounding online dating was rapidly fading, and the shift from traditional dating websites to mobile dating apps was reshaping the industry. It was an exhilarating moment to be part of such a transformative era.

 

As a Visual Interactive Designer on the marketing team, my role was as dynamic as the industry itself. I took on the challenge of crafting interactive ad campaigns and digital marketing assets from concept to polished final products, ensuring they resonated across the diverse portfolio of Match Group brands. My creations included everything from static and animated banners to immersive videos, eye-catching background skins, CRM emails, and engaging landing pages. Whether it was for globally recognized platforms, niche dating sites, or even Princeton Review (yes, that too—because why not?), my designs aimed to captivate audiences and elevate the user experience.

 

Collaboration was at the heart of my work. I partnered with in-house marketing and development teams to bring campaigns to life and forged alliances with powerhouse platforms like Google, Facebook, Pandora, andMLB.com to amplify our reach. It was an incredible opportunity to blend creativity with strategy, shaping the narrative of online connection at a pivotal moment for the brand.

These social media and display ads were crafted in the pre-responsive design era, which meant every layout had to be meticulously designed for both mobile and desktop—no shortcuts allowed! And this wasn’t before targeted advertising either, so there were countless iterations created for A/B testing to optimize conversions, reach, and engagement. That’s right, every version was thoughtfully designed and tailored to resonate with specific user types and their preferences on each platform. No quick mock-ups or hasty resizes here—just intentional, data-driven creativity at its finest.

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As part of my responsibilities, I designed and executed email campaigns and landing pages for Match.com, alongside social media and display ads for Princeton Review and Tutor.com—both acquired by Match Group in 2014. These campaigns showcased a diverse range of offerings, from test prep and tutoring services to homework help, strategically targeting two primary audiences: students of all ages and their parents.

TheMatch.com email campaigns were crafted to engage two distinct groups: individuals who had previously expressed interest in the platform and former members whose subscriptions had expired. Notably, the New Year’s Mystery Deal email proved exceptionally successful, generating $183,000 in revenue within just three days.

These efforts demonstrated not only my ability to create impactful, audience-specific campaigns but also my capacity to drive tangible business results through thoughtful design and strategic targeting.

Please feel free to click on the images and videos to view the descriptions and larger images.

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