Match Group is synonymous with online dating. They’re the company that owns the largest global portfolio of online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, Plenty of Fish, OurTime, and more than 40 more sites/apps. It was fun to make love for a living.
I joined Match during a really interesting time. The stigma about online dating was dissipating and people were moving away from dating sites toward dating apps.
At Match, I worked on the marketing team as a Visual Interactive Designer. On any given day I was designing interactive ad campaigns and digital marketing assets from concept to final product for the various Match group brands. These were static and animated banners, videos, background skins, CRM emails, and landing pages for the big-name sites & apps, international dating sites, niche dating sites, and Princeton Review (for some reason). I also collaborated with our in-house marketing & development teams and worked on partnerships including Google, Facebook, Pandora, and MLB.com.
These are social media and display ads that were created before the dawn of responsive design. Which meant every design had to be done for mobile and desktop. Of course, it wasn’t before targeting so there were always many, many versions for A/B testing to find the most effective ads based on conversions, reach & engagement. That's right — no quick mock-up and resize jobs here! I designed and tailored everything to the types of users (and what those users respond to) on every platform.
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