I joined Match at a fascinating crossroads—a time when the stigma surrounding online dating was rapidly fading, and the shift from traditional dating websites to mobile dating apps was reshaping the industry. It was an exhilarating moment to be part of such a transformative era.

As a Visual Interactive Designer on the marketing team, my role was as dynamic as the industry itself. I took on the challenge of crafting interactive ad campaigns and digital marketing assets from concept to polished final products, ensuring they resonated across the diverse portfolio of Match Group brands. My creations included everything from static and animated banners to immersive videos, eye-catching background skins, CRM emails, and engaging landing pages. Whether it was for globally recognized platforms, niche dating sites, or even Princeton Review (yes, that too—because why not?), my designs aimed to captivate audiences and elevate the user experience.

Collaboration was at the heart of my work. I partnered with in-house marketing and development teams to bring campaigns to life and forged alliances with powerhouse platforms like Google, Facebook, Pandora, andMLB.com to amplify our reach. It was an incredible opportunity to blend creativity with strategy, shaping the narrative of online connection at a pivotal moment for the brand.