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Employer Branding âœ¦ Creative Direction ✦ Social Media

April Fools!

Actually Good Place to Work™ isn't actually real.
(Even though it should be.)

 

Because the problem it solves absolutely is.

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High-performing talent has options and knows it. They're evaluating your culture story with more scrutiny than ever, and most organizations aren't ready. They build a brand for everyone and resonate with no one, treating employer brand as a content problem when it's actually a trust problem. That's the gap I've spent 15+ years closing by bridging brand strategy, creative direction, and human experience. My differentiation is leading the full employee lifecycle end-to-end: from strategy and concept through execution, optimization, and executive-level reporting, so teams aren't siloed and outcomes don't get lost in the handoff.

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The fact that you're here means you already know that gap exists.

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Here's what is real: I'm currently looking for my next opportunity with an organization that takes employer brand seriously as a genuine strategic investment in the story they tell, and the experience they deliver.

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I want to work somewhere AGPTW would actually certify. A place where the culture story told in the interview holds up when employees tell it on Reddit at midnight.

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If that sounds like your organization, or if you know one, let's talk.
 

And since you're already here, the proof is only one click away!

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