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Employer Branding  Creative Direction ✦ Social Media

April Fools!

Actually Good Place to Work™ isn't actually real.
(Even though it should be.)

 

Because the problem it solves absolutely is.

High-performing talent has options and knows it. They're evaluating your culture story with more scrutiny than ever, and most organizations aren't ready. They build a brand for everyone and resonate with no one, treating employer brand as a content problem when it's actually a trust problem. That's the gap I've spent 15+ years closing by bridging brand strategy, creative direction, and human experience. My differentiation is leading the full employee lifecycle end-to-end: from strategy and concept through execution, optimization, and executive-level reporting, so teams aren't siloed and outcomes don't get lost in the handoff.

The fact that you're here means you already know that gap exists.

Here's what is real: I'm currently looking for my next opportunity with an organization that takes employer brand seriously as a genuine strategic investment in the story they tell, and the experience they deliver.

I want to work somewhere AGPTW would actually certify. A place where the culture story told in the interview holds up when employees tell it on Reddit at midnight.

If that sounds like your organization, or if you know one, let's talk.
 

And since you're already here, the proof is only one click away!

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